LinkedIn, the professional networking giant owned by Microsoft, is venturing into new territory with the introduction of a TikTok-like short-form video feed within its app. This strategic move aims to boost user engagement by leveraging the popular format that has taken the social media world by storm.
LinkedIn’s new feature
The new feature, currently in the pilot phase, allows users to swipe through a vertical feed of bite-sized videos, akin to the experience offered by TikTok and Instagram Reels. LinkedIn’s version, first discovered by user Austin Null, is tailored to its audience, focusing on career-related content and professional development. The dedicated “Video” tab within the app is designed to facilitate discovery and engagement, enabling professionals to share insights, advice, and experiences in a more dynamic and accessible format.
LinkedIn’s decision to test this feature reflects a broader trend among social media platforms to incorporate short-form video, which has proven to be a powerful tool for content discovery and user retention. The company has not yet disclosed how the algorithm will curate and present videos to users, but the emphasis on professional content sets it apart from competitors.
As the feature is still in its early stages, it’s not widely available to all users. However, the potential for LinkedIn’s short-form video feed is significant, offering a new avenue for creators to reach and engage with a professional audience. The platform’s foray into this space could also open up monetization opportunities in the future, further incentivizing creators to share their content on LinkedIn.
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